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Cypress Research Associates, LLC is a full–service market research firm specializing value–added, consultative research. We have a unique set of talents–in research, statistics and creative thinking–to help our clients develop powerful research solutions for the challenges of today’s markets.

 

With experience ranging from long–range strategic research to more immediate tactical issues, we recommend and implement the methodologies that best suit our clients’ objectives. We have all the necessary capabilities for data collection via in–person, telephone, Internet, mail and focus group research. Our customized research capabilities include:

    

Branding & Equity
Brand awareness
Brand perceptions
Brand positioning
   Product Development
   Concept testing
   Packaging evaluation
   Product usage & attitudes
   Purchasing behavior
Customer Satisfaction
Customer satisfaction
Drivers & detractors
Market segmentation  
Competitve set analysis
   Media & Association Research
   Association membership
   Media readership
   Conference evaluation
     
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